The Client
Client Summary
Superyard is revolutionising the Australian construction sector by creating a robust online marketplace where businesses can trade and manage unused building and related materials efficiently. This platform not only helps reduce procurement costs but also minimises waste, driving sustainability and profitability across the industry.
Brief Summary
Superyard aims to connect with B2B clients by creating an Outreach Kit tailored for their founder, Ritchie Djamhur. This kit will effectively communicate their mission and vision while boosting brand awareness. It will also showcase their expertise, qualifications, and authority, establishing them as trustworthy and capable partners in the construction and circular economy sectors.
The Solution
brandkind’s co-founder and communications lead, Jem Hecht, created a speaker kit designed to highlight Ritchie Djamhur’s expertise, facilitation experience, and speaking areas. This kit helps build trust and credibility, positioning Ritchie as a thought leader while projecting a professional image and boosting brand awareness.
Social Enterprise
Ritchie Djamhur
Founder
“It was really easy to work with Jem, my kit was a bit different as it was a speaker kit as opposed to a Capability Statement, but it turned out really well. I think we will definitely be able to use it as part of our offer for conferences and other presentation opportunities. Lot’s of back and forth, tweaking and amending and the whole experience was great.
Overall I’m really glad we had a chance to work with brandkind after the initial advisory session.”
brandkinder
Jem Leigh Hecht
Co-founder and comms lead
“It has been a true pleasure working with Ritchie over the past several months. Our first meeting took place during a coaching call in 2024, as he was nearing the completion of the Supplier Development Program with Social Traders. During that conversation, we discussed the brand’s strengths and the business’s capabilities. We agreed that the best next step was to position Ritchie, as the founder, to take the stage and deliver the message with impact through a formalised Speaker Kit.
A few months later, we were re-introduced and had the chance to bring this vision to life at the request of the Social Traders team. Collaborating with Ritchie has been an incredible experience, and I’m excited to see the amazing contributions Superyard will continue to make in the circular economy and building sectors!”
