The Client
Client Summary
Beacon Laundry is a jobs-focused social enterprise commercial laundry founded in Bangalow, NSW with a mission to create local jobs, career pathways and a workplace where people from all backgrounds can thrive.
Brief Summary
A dream project involving creating a new to world brand, White Box Enterprises needed a disruptor in the B2B laundry category, with a positioning and brand identity embodying its purpose with a premium look and feel.
The Solution
brandkind created its positioning strategy, brand identity and website design, led by founders Irma and Kris, with high-level support from Amy Blacker at WhiteBox Enterprises. A true client-agency collaboration which continues to this day.
Social Enterprise
Amy Blacker
Senior Marketing Communications Manager
“A second Beacon Laundry has officially opened its doors in Adelaide, South Australia, under the management of Bedford Group.
We had always hoped we would have more sites, but never thought it to happen this quickly. It was all due to the Brand.
Irma and Kris nailed the brand”
Brandkinder
Kris de Jesus
Creative Designer
“The Beacon Laundry brand identity was the dream project, working with the dream client Amy Blacker of White Box Enterprises – their ethos aligns perfectly with what brandkind stands for. People. Purpose. Planet. We love supporting their goal of creating jobs for disadvantaged communities, and we have collaborated on translating their vision into a strong brand that represents them perfectly.
Balancing the purpose and profit side of the business, we have created a visual design system that will be effective in carrying out their mission from Bangalow to Adelaide, and beyond.”
