The Client
Client Summary
Cercle’s mission is to create the hassle-free reusable coffee cup of the future. Its stainless-steel cups are durable, stackable, easy to clean, and double-walled, so drinks stay hotter for longer.
Brief Summary
Cercle is currently in the validation stage and is working towards expanding the business interstate to demonstrate scalability and create a bigger impact. With its success in a handful of office buildings in Sydney and its planned launch into Melbourne in the short-term, there is a desire to have a more focused brand and marketing plan to create greater engagement with its current B2B corporate target, while also building awareness and advocacy amongst the end consumers.
The Solution
brandkind implemented the social media strategy in line with the brand strategy tailored for each key audience, ensuring consistent messaging and creative design exploration.
In 2024, Cercle finally launched in Melbourne and is now found in Olderfleet Castle and Melbourne Convention and Exhibition Centre (MCEC).
Cercle.
Patrick Manley
Co-founder & CEO
Patrick started Cercle with his co-founder, Steven, to address challenge of disposable cup use in office spaces.
He is interested in circular economy and tech for good.
brandkinder
Sophia Pace
Social media & comms strategist
“I love being part of Cercle’s journey at brandkind because it allows me to combine my passion for sustainability with innovative marketing.
It feels gratifying to support a cause that’s truly making an impact in this world. It doesn’t feel like work.”
