The Client
Client Summary
The Bread & Butter Project is Australia’s first social enterprise bakery who invest 100% of profits into providing training and employment pathways for people seeking refuge and asylum, who aspire to become bakers.
Brief Summary
The bakery needed a marketing partner to support it as it scaled up, ensuring its branding and marketing was at par with other artisan bakeries while appealing to both wholesale as the B2C market it pivoted to during Covid.
The Solution
A curated brandkind team including co-founder, Irma supported by Federica Pala, took the brand strategy and refreshed identity they created years ago with Evatt Robinson, to develop on-going marketing and comms support.
This included the successful “Bake for a Baker” Fundraising campaign during lockdown.
Social Enterprise
Bread & Butter Project
Peter Boyd - General Manager
“brandkind provided wonderful support for our Bake for a Baker promotion. They effectively led this project in early 2022 and we were able to raise significant donations which assisted the organisation through a really tough time. brandkind led the development of the promotion and the supporting communication which ensured the success of the event.”
Brandkinder
Federica Pala
Communications Specialist
“Working with the amazing and talented team at The Bread and Butter Project has been a pleasure.
I find their mission inspiring and I’m grateful I got to contribute to it.”
