GOGO Foundation is a non-profit dedicated to creating safe and inclusive spaces where people can grow and thrive. The project aimed to reposition the organisation toward fostering equity, challenging disadvantage, and promoting full community participation.
The challenge
GOGO Foundation had outgrown its original brand identity. As the organisation evolved from event management into deeper community impact work, the existing brand no longer reflected the scope and ambition of what they were building. They needed a partner who could move fast, listen deeply, and deliver something they could be proud of.
Our approach
brandkinders Florencia Tarelli and Cait Williams pulled together a brand identity refresh through a well-defined and articulated brand strategy and effective creative that resonates with the audience.
The outcome
A complete brand repositioning delivered a stronger and clearer brand platform that helped GOGO Foundation better communicate its purpose, programmes, and value to stakeholders.
“I was impressed at how quickly things worked from submitting my application for Probono Pitch Night up to now getting the final product in just six weeks. I felt like I was in safe hands. I also don’t want to tweak anything at all in the new brand.” — Sarah Gun, Board Director & CEO
