The Client
Client Summary
FoodLab Sydney is a not-for-profit culinary business incubator that helps entrepreneurs with high barriers to entry formalise and grow food businesses. They focus on supporting refugees, migrants, Aboriginal Australians and low-income entrepreneurs by offering affordable kitchen space, industry-specific resources, mentoring and sales opportunities.
Brief Summary
FoodLab equips emerging food entrepreneurs through mentoring and business support to launch their businesses. The needs of every entrepreneur vary. As part of the start up phase, a unique brand identity is required to recognise the business against other entrepreneurs.
The Solution
brandkind, under the creative leadership of Co-founder Kris, have developed compelling visual identities and marketing collateral with the support of brandkinders Amanda Chetwynd, David Rojas and Nathan Josh Verdeflor, and Creaytive, a creative agency founded and led by Chris Reay. These professional brand identities have provided FoodLab’s enterprises with a competitive edge in Sydney’s crowded food marketplace.
Foodlab Sydney
Jamie Loveday
Managing Director
“It’s a 10 out of 10 for us!
Thank you for all the amazing work you did, I am so thankful for you guys.
Wishing you an amazing year!”
brandkinder
Amanda Chetwynd
Creative Designer
“Having worked in large design agencies before, going independent left me missing the social interaction and design community I was used to. Partnering with Brandkind has brought that back into my professional life. It’s also given me a chance to use my design skills in a really meaningful way, contributing to the greater good.
Working with FoodLab has been so fun and rewarding. It has been so inspiring and such a privilege to connect with talented foodies (EMBA,Taste of Sierra Leone & Olotl) hear their stories, and learn about their cultural backgrounds. From a design perspective the briefs are a designer’s dream, and the work is so appreciated. It’s an incredible feeling to do what you love and have it make such a positive impact for others.”
