Superyard

Positioning a Founder as a Thought Leader

Coaching & capability Construction & Circular Economy 2024

Superyard is transforming Australia’s construction sector by establishing an online marketplace enabling businesses to trade and manage surplus building materials. The platform reduces procurement expenses while minimising waste and promoting sustainability.

They sought to develop an outreach kit for founder Ritchie Djamhur to communicate their mission and vision while positioning him as an authority in the circular economy space.

What we delivered

Customised speaker kit highlighting Ritchie’s expertise, facilitation background, and presentation focus areas. Positioning materials for conference and speaking opportunities.

“It was really easy to work with Jem… the whole experience was great. I’m really glad we had a chance to work with brandkind.” — Ritchie Djamhur, Founder

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What we delivered

Key impact

Professional speaker kit establishing credibility and positioning founder as a thought leader.

Superyard

Ritchie Djamhur

Ritchie Djamhur

Founder

“"It was really easy to work with Jem, my kit was a bit different as it was a speaker kit as opposed to a Capability Statement, but it turned out really well. I think we will definitely be able to use it as part of our offer for conferences and other presentation opportunities. Lot’s of back and forth, tweaking and amending and the whole experience was great. Overall I’m really glad we had a chance to work with brandkind after the initial advisory session."”

brandkinder

Jem Leigh Hecht

Jem Leigh Hecht

Co-founder and Comms Lead

““It has been a true pleasure working with Ritchie over the past several months. Our first meeting took place during a coaching call in 2024, as he was nearing the completion of the Supplier Development Program with Social Traders. During that conversation, we discussed the brand’s strengths and the business’s capabilities. We agreed that the best next step was to position Ritchie, as the founder, to take the stage and deliver the message with impact through a formalised Speaker Kit. A few months later, we were re-introduced and had the chance to bring this vision to life at the request of the Social Traders team. Collaborating with Ritchie has been an incredible experience, and I’m excited to see the amazing contributions Superyard will continue to make in the circular economy and building sectors!””

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