The Client
Client Summary
Aunty’s Ginger Tonic is a social enterprise founded by a former refugee from Sierra Leone, Yarrie Bangura, bringing to life a cherished family recipe that celebrates culture, wellness, and community. Based in Sydney, they craft all-natural ginger tonics while creating opportunities for connection, storytelling, and the sharing of heritage.
Brief Summary
Aunty’s Ginger Tonic is looking for design and brand support that truly reflects their vision and story. Past experiences with other providers left them unsatisfied, as the designs didn’t capture the essence of the brand. What they need is a creative partner who listens, understands their cultural heritage and aspirations, and can translate that into designs that feel authentic and impactful.
The Solution
brandkinders, led by founder Irma Del Mundo, shaped a clear brand strategy for Aunty’s Ginger Tonic, brought to life through Olivia’s design. With Steven on the website, Mari on fundraising and communications, and Martha — now David — on social media, the team built a strong, authentic presence. This integrated approach has positioned Aunty’s Ginger Tonic for growth by strengthening its identity, community connection, and reach.
Aunty's Ginger Tonic
Yarrie Bangura
Founder
“brandkind community gave us the courage that I can be whoever I want to be and to dream bigger”
brandkinder
Martha Gonzalez
Social Media Manager
Martha has been working with Aunty’s Ginger Tonic since 2021, supporting their growth while her own life blossomed — got married then now a proud mum. As she hands the baton to David to focus on her growing family, her journey with us stands as a testament to the long-lasting relationships, fulfilment and flexibility that come from working with brandkind.
