The Client
Client Summary
Collabaloop is an Australian social enterprise helping construction organisations better understand, engage and support their workforce, using deep insight to drive meaningful cultural and behavioural change across the industry.
Brief Summary
Collabaloop needed support to sharpen its core narrative and define a unifying brand idea that could speak clearly across multiple market segments, strengthening its communications and final capability statements.
The Solution
brandkinder Andrew Lam-Po-Tang, partnered with Collabaloop to clarify its brand strategy through research, stakeholder interviews and a facilitated strategy workshop, delivering a concise brand framework to guide messaging, capability development and future visual identity work.
Collabaloop
Mikael Heinonen
Co-founder
“The branding session with Irma and Jem reinforced the feeling that I had in sharpening our core narrative, particularly the unifying idea that cuts across our potential market segments.
In our brand strategy with Andrew, he listened carefully and offered thoughtful feedback, combining marketing expertise with a fresh, alternative perspective that strengthened the final outcome.”
brandkinder
Jem Leigh Hecht
Comms Lead, brandkind
“It was fantastic working with Mikael on the Collabaloop brand strategy. His passion, thoughtfulness and deep expertise in Collabaloop’s mission made the process genuinely rewarding. Collaborating closely with a founder is always a pleasure, and it was an honour to help shape a clear brand strategy and narrative in support of their work.”
