The Client
Client Summary
Founded in 2018 as a work-integrated social enterprise providing chef training for people seeking asylum and refugees, House of Welcome Catering had evolved into a broader community-focused enterprise. The team was now fostering social inclusion, informal training pathways, and connection for a much wider group of people. The brand no longer reflected the scale or ambition of the impact being created.
Brief Summary
Initially, the team engaged brandkind to help prepare for, and ultimately secure, a coveted SEDI grant.
Early in the strategy phase, it became clear that the organisation had outgrown its name.
A new name for a new chapter
A name that better reflected the warmth, inclusion and community at the heart of the enterprise.
The Solution
brandkind worked alongside Social Impact Hub, who led the organisation through impact and alignment work, while brandkinders Meca Ball and Julia Gottlieb led the brand strategy, visual identity, marketing collateral and website redevelopment.
From this strategic work emerged a bold recommendation: a new business name.
The Welcome Table
Janine Hoffman
Social Enterprise Lead
“There’s a complete buzz. We finally have a brand that reflects the pride we feel in what we do.”
brandkinder
Julia Gottlieb
Design Lead, brandkind
“The new name unlocked the potential for
a rich and expressive visual identity. It’s incredibly rewarding to see non-designers creating beautiful, on-brand materials. When the tools are simple, repeatable and robust, the brand stays strong because it’s used every day.””
