The Client
Client Summary
Bush Balm by Purple House is an Indigenous social enterprise producing traditional bush medicine products while supporting Aboriginal-led employment and the community health work of Purple House across Central Australia.
Brief Summary
As a social enterprise supporting Aboriginal-led decision making and employing young Aboriginal women, Bush Balm needs a site that prioritises sales first, while also educating visitors and connecting them to the broader work of Purple House.
The Solution
brandkinder Cortina Caldwell delivered a strategic WordPress website refresh that aligns Bush Balm’s brand with its e-commerce goals. The new site enhances the shopping experience, strengthens accessibility and SEO, and positions Bush Balm for increased sales and customer engagement.
Purple House
Sarah Holder
Social Enterprise Manager
“Working with Cortina was a wonderful experience. She listened closely to our goals, kept us updated at every stage, and navigated our platform limitations with creativity and care. We’re so grateful for her expertise and for the support from brandkinders; this project wouldn’t have been possible without them.”
brandkinder
Cortina Caldwell
Web Designer and Developer
“Working with Sarah and Kate was a joy. Their clear vision and commitment to improving the customer experience made the process seamless. Bush Balm already had an incredible brand; my role was simply to listen and help bring balance so their great work could shine without the website getting in the way.”
