The Client
Client Summary
Glaucoma Australia is a national non-profit organisation dedicated to preventing vision loss from glaucoma. They support patients through free education and resources, raise awareness about early detection, fund vital research, and work with healthcare professionals to improve glaucoma care across Australia.
Brief Summary
Engaging photo and video content helps raise awareness and drive donations for their Quinlivan Appeal, which funds glaucoma research. They aim to showcase the impact of donor support by featuring last year’s grant recipient, Professor Andrew White, and use the content across various platforms to connect with supporters and encourage contributions.
The Solution
brandkind team created videos and reels showing how donor support is helping research featured young scholarship recipients to highlight the impact. Led by Marta Pin (video), supported by Ruby Yee (photos).
Glaucoma Australia
Betty Zeritis
Fundraising Manager
“The brandkinders are very professional. They met the brief and have excellent project management. I am really happy with the ‘big agency’ experience and output.”
brandkinder
Marta Pin
Social Media Manager and Videographer
“Everything went smoothly, and I truly enjoyed working with everyone: Ruby in photography, Julia as sounding board on the design and Misha managing the project. To many more projects together!”
