The Client
Client Summary
Green Collect is a Melbourne-based social enterprise creating solutions for the toughest waste streams. By reimagining how resources are recovered, reused, and recycled, they keep thousands of tonnes out of landfill each year while providing training and employment opportunities for people experiencing disadvantage. From office clean-outs to creative upcycling, Green Collect proves that what’s good for the planet can also be good for people.
Brief Summary
Over the last 5 years, Green Collect has more than doubled in size and complexity. To support the enterprise’s future impact, Green Collect requires a strategic way to reach more of its target audience in a coherent and meaningful way.
The Solution
brandkind stepped in with a full brand refresh team covering strategy, identity, website, SEO, copywriting, and app integration. Led by a six-strong team of Irma, Nidhi, Julia, Steffie, Sarah, and Em, the project built a solid foundation for Green Collect to scale its mission with clarity and confidence.
Green Collect
Sally Quinn
Co-founder and CEO
“The work of brankind has been so fantastic and we are extremely grateful for the generous and skilled input of all those working on the project.”
brandkinder
Nidhi Isaac
Strategist & Project Manager
A designer turned Brand Strategist with 17 years of experience in integrated branding – crafting stories, systems, and brands across 18+ industries. Known for championing the ‘voice of the people’ and driving stakeholder alignment, with a focus on building authentic brands that resonate both inside and out, creatively and with lasting impact.
