The Client
Client Summary
Illawarra Women’s Health Centre is a dedicated, locally-driven organisation offering holistic, affordable, feminist-aligned services for women in the Illawarra. Whether you’re seeking clinical care, trauma support, community programs, or advocacy resources, it serves as an accessible hub for empowering women’s health and wellbeing.
Brief Summary
The centre has introduced Workplaces for Change, a program offering specialised training for organisations addressing domestic, family, and sexual violence in the workplace. The current focus is on developing a business case and marketing strategy targeting values-aligned corporate sectors with feminised and casualised workforces.
The Solution
brandkinder Alex Koutts delivered a comprehensive brand package to support the launch of Workplaces for Change. This included developing a brand strategy informed by brand analysis, market segmentation, and audience insights, helping to clarify the program’s positioning within its sector. Then, crafted a distinct brand identity and visual expression, including logo design, visual elements, and a cohesive look and feel.
Illawarra Women's Health Centre
Sally Stevenson AM
Executive Director
“Our experience with Alex and brandkind have been exceptional. Alex has put an enormous amount of intellectual and emotional work into our brand – and the result is outstanding. We love the brand, and the all the material Alex has developed for us, the outcome is above and beyond what we could have hoped for.“
brandkinder
Alex Koutts
Strategic Creative Designer
“Being backed up by a community is quite helpful – both strategy and design aspect. Doing strategy really helps with getting a clearer brand identity & supports design decisions.
Adding a customer journey and talking about a comms plan at the end I think was really valuable. It gave concrete next steps to get the brand and business out into the market.”
