The Client
Client Summary
The Women’s Justice Network (WJN) is a respected Australian charity dedicated to supporting women and girls who are affected by or at risk of involvement with the criminal justice system in New South Wales.
Brief Summary
WJN wants to move towards a more sustainable funding, raise $100,000 through a crowdfunding and increase donor demographic in NSW and particularly ACT.
The Solution
brandkinders Katie Puttock and Adam Adra developed and delivered a strategic brand marketing plan that directly links WJN’s brand identity to its fundraising objectives. This plan positions WJN for sustainable growth by enhancing visibility, strengthening public perception, and expanding the donor base.
Women's Justice Network
Gloria Larman
Chief Executive Officer
“We certainly have been impressed with all the support and work done so far, brandkind team seems to understand our organisation, values and services really well.”
brandkinder
Katie Puttock
Strategist
“I was delighted to help support WJN expand their impact into where I live locally in Canberra. The 1000 voices campaign shines a light on the issues many women are facing in justice and speaks to the networked approach of WJN in bringing people together.”
