Bush Balm by Purple House

E-commerce for indigenous bush medicine

Digital & marketing First Nations People 2024

Bush Balm is an Indigenous social enterprise producing traditional bush medicine products while supporting Aboriginal-led employment and community health initiatives across Central Australia.

Bush Balm required a website prioritising e-commerce sales while educating visitors about the organisation and connecting them to Purple House’s broader community health work.

What we delivered

Strategic WordPress website refresh enhancing the shopping experience, strengthened accessibility and SEO performance, and repositioned the brand to support increased sales and customer engagement.

“Working with Cortina was a wonderful experience. She listened closely to our goals, kept us updated at every stage, and navigated our platform.” — Sarah Holder, Social Enterprise Manager

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What we delivered

Key impact

Enhanced e-commerce experience with strengthened accessibility and SEO, supporting increased sales.

Bush Balm by Purple House

Sarah Holder

Sarah Holder

Social Enterprise Manager

“Working with Cortina was a wonderful experience. She listened closely to our goals, kept us updated at every stage, and navigated our platform limitations with creativity and care. We’re so grateful for her expertise and for the support from brandkinders; this project wouldn’t have been possible without them.”

brandkinder

Cortina Caldwell

Cortina Caldwell

Web Designer

“Working with Sarah and Kate was a joy. Their clear vision and commitment to improving the customer experience made the process seamless. Bush Balm already had an incredible brand; my role was simply to listen and help bring balance so their great work could shine without the website getting in the way.”

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