The Client
Client Summary
Future Minds Network helps disadvantaged young people develop entrepreneurial and STEM skills, having worked with approximately 13,000 youth across Australia. Established in 2018, they have been steadily growing and developing new programs, and they are entering their next chapter.
Brief Summary
Their current branding inconsistencies are hampering professional perception, despite positive reception of their work. They want to refresh the current brand identity to better represent their business.
The Solution
brandkinders Marta Marcos, Julia Gottlieb and Steffie Eddie provided Future Minds Network with an optimised brand positioning and identity (both verbal and visual) able to resonate with all its different target audiences: philanthropists, teachers and schools, employers and youth.
Future Minds Network
Nathaniel Diong
CEO & Visionary
“Having looked at the same brand logo for nearly 10 years, I genuinely wasn’t sure I’d find something I loved. But Brandkind took the time to understand our vision, asked the right questions, and delivered something that exceeded my expectations. The logos, fonts, and colours were all nailed. It was clear that everyone brought years of real experience to this – and it shows. I’m so excited to see the final product come to life.”
brandkinder
Marta Marcos
Strategist
“Working with Nathaniel and Future Minds has been an amazing experience. It’s always very rewarding to support organisations that contribute to create systemic change. And that’s what Nathaniel’s social enterprise is achieving in the education space: connecting schools and uni students with the jobs of the future. We are extremely proud to have helped redefine its brand strategy, and visual and verbal identity, to propel Future Minds into its next growth chapter.”
